About Good Trouble

You know your spa.
We know how to help.

We’re Alex and Augie Braddock. We built Good Trouble to give business owners more time, more control, and a better way to grow.

From the first conversation to the day-to-day work, you deal directly with us.

Alex Braddock, co-founder

Systems & implementation

Alex Braddock

Alex brings a decade of experience managing multi-million-dollar campaigns with a wide range of clients. He turns that experience into practical systems that help teams get more done.

Marquette University

Email Alex →
Augie Braddock, co-founder

Growth & client strategy

Augie Braddock

Augie brings more than a decade of experience across healthcare advertising, business development, and client growth. He turns business goals into clear plans and stronger client relationships.

Columbia University

How we work

Understand it.
Build it. Make it better.

01

Show us your day.

Tell us what takes too long, what gets missed, and what you want to grow.

02

Get a clear plan.

We lay out what we’ll build, what it costs, and how we’ll know it’s working.

03

We build. You grow.

We connect the tools, test the work, train your team, and keep improving the system with you.

Built around you

Let’s put it to work for your spa.

Show us what eats up your day. We’ll show you what Good Trouble can take off your plate.

Free first conversation. No commitment.