OUR GOAL
Help business owners
Our story ↓WHY GOOD TROUBLE
We help you grow the business
you've worked hard to build.
Good Trouble is a two-person company founded by Alex and Augie Braddock. We build an adaptive automation platform for med spas and work directly with owners to put it to use. We start with a specific operational problem, agree on what to improve, and build and test the workflow with your team.
OUR VALUES
What guides us.
Genuine Care
Unbeatable Teamwork
Measure What Matters
Winning Mindset
MEET THE TEAM
Meet the founders.
Working with you.
Two complementary disciplines. One standard of care. A team built to turn ambitious goals into measurable progress.
Augie Braddock
Co-Founder · Columbia UniversityAugie brings more than a decade of experience across healthcare advertising, business development, and client growth. He turns complex opportunities into clear strategies that move relationships and revenue forward.
- Healthcare Growth
- Demand Generation
- Business Development
- Client Strategy
Alex Braddock
Co-Founder · Marquette UniversityAlex brings a decade of experience managing multi-million-dollar campaigns with a wide range of clients. He turns that experience into practical systems that help teams act faster, make smarter decisions, and grow with confidence.
- Product Strategy
- Campaign Leadership
- Workflow Design
- Data & Reporting
DIRECT ACCESS TO THE FOUNDERS
The people you meet.
The people doing the work.
Alex and Augie work with you from discovery through implementation, team training and review. Together we define the responsibilities, approval rules and measures of success. You know who to contact when something needs attention.
Our first step is a focused conversation about your practice—not a promise to replace everything at once. See how an initial engagement works →
You already built the demand.
We make sure the revenue doesn't escape.
Find the leaks. Recover the opportunity. Run the system—without creating another job for you.